Who Is Cocoa?

Sara Rumens  
Who Is Cocoa?

Many of the world’s most influential women love Cocoa Cashmere. We caught up with a few of them to find out ‘Who Is Cocoa’.

Sara Rumens, Features Picture Editor, The Times

From the very start of her stellar career, Sara has always had an eagle eye for outstanding design and a smart head for business. After a post-grad degree in Photojournalism & Editorial Photography at London’s prestigious University of the Arts, Sara headed to the US. Following a stint as a news photographer in the Deep South, Sara was drawn to the bright lights of New York. It was there that she landed herself an exhilarating job on the picture desk at Interview Magazine where she stayed for several exciting years before returning to the UK as Editorial Director at Magnum Photos. More recently, Sara was part of the launch team for Grazia magazine before moving to her current high-profile role at The Times. We managed to grab a window in her busy schedule to chat about art, travel and of course, Cocoa Cashmere. Here are the results.


What’s your favourite piece from Cocoa’s AW16 collection?
Definitely the neon pink number I'm wearing in the photo. The moment I put it on I instantly feel happy and bold.

Cocoa Cashmere Colour Block Jumper

Name five things you couldn’t live without  

My camera: self-timers are MUCH more fun than selfies.
My photo albums: ALL of them. A notebook and pen: I'm still a bit old school.
My Aesop Resurrection hand cream: hopelessly addicted.
Tea: the first sign I’m turning into my mother.

Where’s your favourite gallery?
It's not really a gallery. It’s the Rencontres d’Arles festival, held in Provence each summer.

Is that allowed?
It’s complete photographic heaven.

Which country would you like to return to?
I visited Sudan just as civil war broke out and vowed to return during peacetime. What’s happening there is so sad.

Sara Rumens Cocoa Cashmere


What advice would you give your younger self?
Save up and treat yourself to that photograph you fell in love with. (It was a gorgeous print from the German photographer, Andreas Gursky.)

What are your future aspirations?
I’d love to set up a system so people could easily curate, print and enjoy their family photo archive, rather than just feel the guilt of a jam-packed cloud or hard drive.

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