AW21 Campaign
A collection inspired by hope and optimism.
Our new AW21 Collection ‘A New Day’ focuses on a period of reflection and new beginnings. Bringing hope and positivity through rainbow hues and bold brights, our aim is to elevate and inspire joy through comfort and colour. From deep royal blue to bubblegum and magenta, we uplift through rainbow stripes, happy graphics and colour pop details.
Comfort is also key and in contrast to our bold tones, we offer a softer palette inspired by home and the Scandinavian sense of 'hygge'. From ribbed lounge sets, luxe cables and Nordic inspired knits, we look to traditional knitwear techniques to evoke a traditional sense of craftsmanship.